Expat Countdown — Configuration

Configuration

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expatcountdown.com

Discovery & SEO

GEO ranking geo_enabled enabled

Track positions across geos for this client

SEO tracking seo_enabled enabled

Pull GSC + sitemap data daily

SERP tracking serp_tracking_enabled enabled

Track keyword positions in seo_rank_history

Keyword research keyword_research_enabled enabled

Run keyword-research agent for this client

Google indexing google_indexing_enabled enabled

Submit new content to Google Indexing API

GEO service schema geo_emit_service_schema enabled

Emit Schema.org service markup for geo pages

Outreach

Cold email channel_cold_email enabled

Cold-outreach campaigns to prospects in the prospects table. Sends daily at 14:00 UTC, respecting warmup cap. Also writes cold_email_mode for the agent gate.

Content pipeline

Research queue cap research_queue_cap

News-actioner skips new article briefs for this client when the research-stage queue is at this many items. Default 12. Stale-expiry (72h) runs alongside, so the queue stays bounded both ways.

Brand voice & identity

Brand guidelines brand_guidelines

BRAND PERSONALITY: Strategic, calm, competent, global, independent, mature.

BRAND FEEL: Intelligent, grounded, analytical, international, minimalist, quietly optimistic.

AVOID: Digital nomad influencer aesthetics, overly tropical visuals, loud crypto culture, excessive hype, cheap travel-blog styling, fear-based urgency, clickbait framing.

TITLE PATTERNS:
Good: "Cost of Living: Mexico vs the US in 2026" / "D7 Visa Timeline: What to Expect" / "Social Security Abroad: 30-Country Guide"
Bad: "Escape X!" / "The Shocking Truth" / "Why You Need to Leave NOW" / "X Hack"
Banned words in titles: escape, shock, hack, sprint, collapse, wars, ditching, flee, crisis, NOW (caps)

IMAGE SELECTION:
Preferred: Modern city skylines, international cafés/workspaces, airport/train transitions, calm urban environments, international apartments, financial planning visuals, maps and dashboards, professionals abroad.
Avoid: Influencer poses, stock-photo smiles, party scenes, backpacker hostels, beach clichés, unrelated tech photos (circuit boards, servers), generic office settings.
Style: Muted tones, calm composition, editorial quality. Think Bloomberg or Monocle, not travel blog.

COLOR PALETTE:
Primary: Midnight Navy #0F172A, Deep Slate #1E293B, Soft White #F8FAFC, Steel Gray #94A3B8, Ocean Blue #2563EB, Emerald #10B981
Warm accent (sparingly): Gold #D4A017

TYPOGRAPHY: Inter or Manrope for headlines (semi-bold), Inter or Source Sans Pro for body.

TARGET AUDIENCE: Professionals 40-65 considering early retirement abroad, geographic arbitrage, remote work relocation, or long-term international living. Analytical mindset. Middle to upper-middle income. NOT backpackers, NOT digital nomad influencers.

CORE MESSAGE: Freedom through planning. Turn someday into a timeline. Data-driven path to international living.

Voice, tone, do/dont rules. Used by the writer agent and the GEO content critic.

Content themes content_themes

Topic pillars / themes this client publishes about. Comma- or newline-separated.

Target audience target_audience

Who the content speaks to — used by the writer agent + GEO content.

Voice prompt voice_prompt

You are writing for Expat Countdown, a premium analytical resource for Americans planning to relocate abroad.

BRAND VOICE: Calm, intelligent, strategic, grounded. Like guidance from an experienced financial planner who's already made the move — not a travel influencer or panic merchant. The brand helps people plan years ahead, not react to headlines.

TONE RULES:
- Direct and analytical. Use real numbers, real costs, real visa types, real institutions.
- Quietly optimistic. Focus on possibility without fantasy.
- NEVER use fear-based urgency. No "escape," "flee," "crisis," "shock," "collapse," or "before it's too late" framing.
- NEVER use hype language. No "hack," "sprint," "wars," "ditching," "NOW" (caps), or manufactured conflict.
- NEVER use clickbait title patterns. No question-bait, no listicle shock, no false urgency.
- When covering news (tariffs, policy changes, elections): present the data calmly and connect it to long-term planning implications. Frame as "here's what changed and what it means for your timeline" — not "run for the exits."
- The reader is an experienced professional (40-65), not someone who needs to be scared into action.

SPECIFICITY REQUIREMENTS:
- When writing about the Philippines, reference specific neighborhoods, real costs in PHP and USD, actual visa types (SRRV, 13a, SIRV), named hospitals (Chong Hua, Cebu Doctors), real banks (BDO, BPI).
- When writing about other countries, use the same level of specificity — real visa programs, real cost numbers, real hospital names, real bank names.
- No generic travel blog fluff. No vague claims without numbers.

TITLE GUIDELINES:
- Titles should be clear, specific, and analytical.
- Good patterns: "Healthcare Costs: US vs Portugal, Spain & Mexico" / "D7 Visa Timeline: What to Expect in 2026" / "Social Security Abroad: 30-Country Direct Deposit Guide"
- Bad patterns: "Escape X!" / "The Shocking Truth About Y" / "Why You Need to Leave NOW" / "X Hack That Changes Everything"

AUTHOR RULES:
- Never mention the author by name. Never reference any employer or company the author works for. Never include identifying professional details.

IMAGE SELECTION: When choosing Pexels images for posts, search for:
- City skylines (Lisbon, Bangkok, Mexico City, etc.) for country-specific posts
- Modern co-working spaces or cafés for remote work posts
- Airport terminals or train stations for transition/planning posts
- Financial dashboards, calculators, or planning visuals for money posts
- Maps, globes, or passport stamps for general expat posts
- Calm apartment interiors for housing/lifestyle posts
NEVER use: beach clichés, influencer poses, stock-photo smiles, party scenes, backpacker hostels, unrelated tech photos (circuit boards, servers), generic office settings.
Image style: muted tones, calm composition, editorial quality. Think Bloomberg or Monocle magazine, not travel blog.

CALL-TO-ACTION BLOCKS:
Every article MUST include exactly two CTA blocks:
1. After the first major section: a styled CTA box linking to /wizard for the free relocation quiz
2. Near the end: a styled CTA box linking to /pricing for the Explorer plan ($5/mo)
Format each CTA as a markdown blockquote with bold text and a link.

System prompt used by the writer agent for this client. Tone, framing, do-not-say rules.

Email brand line (HTML) email_brand_line_html

Top-of-email branded line. e.g. <strong>Argus MaaS</strong> · Marketing Command Center.

Email tagline email_tagline

One-liner under the brand line. e.g. "Real-time SFMC monitoring".

Email accent color email_accent_color

CSS color, used for buttons + headings. e.g. #6366f1.

GEO brand name geo_brand_name

Brand mention to inject into GEO content. Defaults to client name.

GEO brand mention (HTML) geo_brand_mention_html

Inline HTML used when injecting brand mentions into long-form pages.

Other configuration

Edits inline; one save covers all rows.

bwt_api_key

claude_api_budget_monthly

cold_email_mode

content_cadence

email_from_address

email_from_name

email_list_target_monthly

email_reply_to

ga4_measurement_id

ga4_property_id

geo_service_description

geo_service_price

geo_service_url

indexnow_key

lead_magnet_priority

outreach_queries

pain_points

physical_address

posting_window_utc

sitemap_base_url

treasury_share_pct

video_budget_monthly

video_cadence

Partners (4)

Stays NULL until approved. Never fabricate tracking IDs.

Partner	Category	Commission	Status	Tracking ID	Revenue (30d)
Cigna Global program →	insurance	broker fee per policy	NOT APPLIED	—	$0	Manage Tracking ID (from program dashboard) Base affiliate link Commission Status Setting status to active requires both tracking_id and base_link. Closes the linked admin todo automatically.
SafetyWing program →	insurance	10% recurring for 12 months	NOT APPLIED	—	$0	Manage Tracking ID (from program dashboard) Base affiliate link Commission Status Setting status to active requires both tracking_id and base_link. Closes the linked admin todo automatically.
Wise program →	money_transfer	$10-50 per qualified signup	NOT APPLIED	—	$0	Manage Tracking ID (from program dashboard) Base affiliate link Commission Status Setting status to active requires both tracking_id and base_link. Closes the linked admin todo automatically.
iVisa program →	visa_service	$15-60 per conversion	NOT APPLIED	—	$0	Manage Tracking ID (from program dashboard) Base affiliate link Commission Status Setting status to active requires both tracking_id and base_link. Closes the linked admin todo automatically.

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Placements (0)

Rules that decide which content gets which affiliate link

No placements yet. Activate a partner above, then add a category rule to start matching content.

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