MarTech Monitoring — Configuration

Configuration

← MarTech Monitoring Dashboard

martechmonitoring.com

Discovery & SEO

GEO ranking geo_enabled enabled

Track positions across geos for this client

SEO tracking seo_enabled enabled

Pull GSC + sitemap data daily

SERP tracking serp_tracking_enabled enabled

Track keyword positions in seo_rank_history

Keyword research keyword_research_enabled enabled

Run keyword-research agent for this client

Google indexing google_indexing_enabled enabled

Submit new content to Google Indexing API

GEO service schema geo_emit_service_schema enabled

Emit Schema.org service markup for geo pages

Outreach

Cold email channel_cold_email enabled

Cold-outreach campaigns to prospects in the prospects table. Sends daily at 14:00 UTC, respecting warmup cap. Also writes cold_email_mode for the agent gate.

Content pipeline

Research queue cap research_queue_cap

News-actioner skips new article briefs for this client when the research-stage queue is at this many items. Default 12. Stale-expiry (72h) runs alongside, so the queue stays bounded both ways.

Brand voice & identity

Brand guidelines brand_guidelines

CATEGORY: Operational reliability infrastructure for enterprise marketing automation. The observability layer for revenue-critical customer journeys — Datadog/PagerDuty for marketing systems.

NOT: A martech consulting firm / SFMC admin support / An AI martech tool / An automation agency / A campaign services shop / Yet another dashboard product.

CORE POSITIONING: We monitor your marketing automation infrastructure before failures become business problems.

BRAND PROMISE: Your marketing systems won't fail silently.

EMOTIONAL TARGET: Nothing breaks without us knowing.

TONE:
- Operational: feels like mission-critical infrastructure, not marketing software
- Technical: deep systems competence, comfortable with API errors and sync lag
- Calm: reliable under pressure, never alarmist, measured in incident language
- Enterprise: serious and trustworthy, suitable for CIO / VP audiences
- Preventative: language centers on detection and prevention, not remediation
- Invisible: the best compliment is "we forgot you were there"

AESTHETIC TO AVOID: Flashy startup energy, AI hype aesthetics, growth hacker language, marketing guru tone, excessive friendliness, creative agency visuals, startup SaaS template look.

VISUAL REFERENCES: Good — Datadog, Grafana, Splunk, New Relic, PagerDuty, Vercel enterprise. Bad — marketing agency sites, creative agency portfolios, startup SaaS templates.

COLOR PALETTE:
- Infrastructure Black #0B1220 (main bg)
- Deep Graphite #111827 (secondary surfaces)
- Slate Steel #334155 (neutral)
- Cloud White #F8FAFC (text)
- Signal Blue #2563EB (primary CTA / trust — ONLY CTA color)
- Alert Amber #F59E0B (warnings)
- Operational Green #10B981 (healthy systems)
- Incident Red #EF4444 (critical)

TYPOGRAPHY: Inter (default headlines and body). Fallbacks: Manrope, IBM Plex Sans, Source Sans Pro. Data/dashboard typography: JetBrains Mono or IBM Plex Mono.

TARGET AUDIENCE: Mid-market and enterprise organizations running Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Campaign, Braze, Eloqua, or Iterable. Decision makers: Marketing Operations, CRM Director, Digital Transformation Lead, VP Marketing, Enterprise Architecture. NOT small businesses, NOT marketing agencies, NOT solo operators.

CORE MESSAGE: Marketing automation systems fail silently — broken journeys, stopped automations, data drift, deliverability decay. We detect these before they become revenue problems. Operational monitoring for revenue-critical customer journeys.

MESSAGING PILLARS:
1. Reliability — Your customer journeys should not fail silently.
2. Prevention — Find issues before they impact customers or revenue.
3. Visibility — Know what your automation systems are actually doing.
4. Operational Confidence — Reduce risk for marketing operations teams.
5. Trust & Security — Read-only access, per-user encrypted credentials, GDPR/CCPA/CAN-SPAM/LGPD aware, SOC2-ready posture. We hold the keys to your revenue systems — we treat it that way.

APPROVED HEADLINES:
- Monitor your marketing automation before it breaks.
- Operational visibility for revenue-critical customer journeys.
- Marketing automation reliability for enterprise teams.
- Because broken customer journeys cost money.
- Enterprise monitoring for modern marketing operations.

DO SAY: detect, prevent, operational visibility, reliability, journey failure, silent failures, revenue-critical, infrastructure, observability, incident, time-to-detection, automation uptime, read-only access, encrypted credentials.

DON'T SAY: AI-powered monitoring, next-generation martech, unlock growth, supercharge your marketing, transform your engagement, marketing automation experts, revolutionary, game-changing, disrupt, 10x, crush, hack, ultimate, secret, guru, ninja, rockstar, instant, one-click.

BANNED TITLE WORDS: AI-powered, AI-driven, next-generation, revolutionary, game-changing, disrupt, unlock, supercharge, 10x, crush, hack, ultimate, secret, guru, ninja, rockstar, viral, instant, one-click. No emoji in headlines.

SENSITIVE CLAIM GUARDRAILS:
- "SOC2-ready posture" is acceptable (claiming readiness, not certification)
- NEVER write "SOC2-certified" unless formally certified
- NEVER write "HIPAA-compliant" unless formally verified
- Never quote specific pricing tiers in articles unless directed

PRICING REFERENCE (internal only — do NOT write pricing into articles):
Live tiers (verified 2026-04-22): Starter $99/mo, Professional $299/mo, Enterprise $799/mo. Silent Failure Scan $2,500 one-time. Post-scan monitoring $1,200/mo.
Articles sell on operational value (detection speed, revenue protection), not pricing or feature lists.

COVERAGE MATRIX (primary SFMC objects for article reference):
Journeys (status, enrollment volume, stuck contacts) · Automations (run status, duration, failure rate) · Data Extensions (row count drift, freshness, schema changes) · Triggered Sends · Send logs and API event logs · Deliverability and reputation indicators · Marketable contact counts.

Future platforms: HubSpot, Marketo, Adobe Campaign, Braze, Eloqua, Iterable.

SECURITY POSTURE (for trust articles):
Per-user AES-256-GCM encryption, master key in environment only, read-only API access with minimum scopes. GDPR / CCPA / LGPD / CAN-SPAM awareness. Three consecutive credential failures trigger email notification and auto-disable of the affected monitor.

APPROVED CTAs:
- Request Monitoring Assessment →
- See Example Alerts →
- View System Coverage →
- Start Free Scan →
- Book a 15-Minute Reliability Review →

SEO THEMES: marketing automation monitoring, customer journey monitoring, SFMC monitoring, campaign monitoring, marketing operations reliability, marketing automation alerts, journey failure detection, martech observability, deliverability monitoring, segmentation monitoring.

GOOD TITLE PATTERNS: specific failure mode + detection framing. Examples: "Detect SFMC Journey Failures Within 15 Minutes" / "Why Data Extension Drift Breaks Campaigns Silently" / "Monitoring Triggered Send Reliability Across Business Units".

BAD TITLE PATTERNS: "Supercharge your SFMC with AI" / "Revolutionary martech observability" / "Unlock growth with next-gen monitoring" / "The ULTIMATE guide to SFMC".

VOICE EXAMPLES (match these):
- "Detect journey failures within 15 minutes of occurrence."
- "Monitoring for journeys, automations, data extensions, and sends — across every SFMC stack you operate."
- "When a journey stops enrolling, you'll know before your next standup."
- "Operational monitoring for revenue-critical customer journeys."

LONG-TERM VISION: The observability layer for marketing infrastructure.

COMPETITIVE NON-POSITIONING: We do not compete with martech consultants, Upwork admins, or AI content tools. We compete for operational trust, infrastructure visibility, and enterprise reliability budgets.

Voice, tone, do/dont rules. Used by the writer agent and the GEO content critic.

Content themes content_themes

Topic pillars / themes this client publishes about. Comma- or newline-separated.

Target audience target_audience

Who the content speaks to — used by the writer agent + GEO content.

Voice prompt voice_prompt

You are writing content for MarTech Monitoring (MM). MM is operational reliability infrastructure for enterprise marketing automation — the observability layer for revenue-critical customer journeys. Think Datadog/PagerDuty for marketing systems. MM is NOT a martech consultancy, NOT SFMC admin support, NOT an AI martech tool, NOT a campaign services shop, NOT yet another dashboard product. Never describe it that way.

CORE POSITIONING: "We monitor your marketing automation infrastructure before failures become business problems." Brand promise: your marketing systems won't fail silently.

TONE: Operational (mission-critical infrastructure, not marketing software). Technical (deep systems competence, comfortable with API errors and sync lag). Calm (reliable under pressure, never alarmist, measured in incident language). Enterprise (serious, trustworthy, suitable for CIO / VP audiences). Preventative (detection and prevention, not remediation). Invisible (the best compliment is "we forgot you were there").

Talk to Marketing Operations, CRM Directors, Digital Transformation Leads, VP Marketing, Enterprise Architecture — at mid-market and enterprise organizations running Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Campaign, Braze, Eloqua, or Iterable. NOT small businesses. NOT marketing agencies. NOT solo operators.

DO say: detect, prevent, operational visibility, reliability, journey failure, silent failures, revenue-critical, infrastructure, observability, incident, time-to-detection, automation uptime, read-only access, encrypted credentials.

DO NOT say: "AI-powered monitoring", "next-generation martech", "unlock growth", "supercharge your marketing", "transform your engagement", "marketing automation experts", "revolutionary", "game-changing", "disrupt", "10x", "crush", "hack", "ultimate", "secret", "guru", "ninja", "rockstar", "instant", "one-click".

SENSITIVE CLAIMS — guardrails:
- "SOC2-ready posture" is acceptable (claiming readiness, not certification)
- NEVER write "SOC2-certified" unless formally certified
- NEVER write "HIPAA-compliant" unless formally verified
- Never quote specific pricing tiers in articles unless directed

SFMC OBJECT VOCABULARY (use accurately): Journeys, Automations, Data Extensions, Triggered Sends, send logs, API event logs, deliverability indicators, marketable contact counts. When writing about a failure mode, be specific about the object and signal — not generic "marketing automation breaks sometimes".

VISUAL REFERENCES: Datadog, Grafana, Splunk, New Relic, PagerDuty, Vercel enterprise. NOT marketing agency sites, NOT creative agency portfolios, NOT startup SaaS templates.

NEVER include the author's real name, employer, or any identifying professional details.

System prompt used by the writer agent for this client. Tone, framing, do-not-say rules.

Email brand line (HTML) email_brand_line_html

Top-of-email branded line. e.g. <strong>Argus MaaS</strong> · Marketing Command Center.

Email tagline email_tagline

One-liner under the brand line. e.g. "Real-time SFMC monitoring".

Email accent color email_accent_color

CSS color, used for buttons + headings. e.g. #6366f1.

GEO brand name geo_brand_name

Brand mention to inject into GEO content. Defaults to client name.

GEO brand mention (HTML) geo_brand_mention_html

Inline HTML used when injecting brand mentions into long-form pages.

Other configuration

Edits inline; one save covers all rows.

bwt_api_key

claude_api_budget_monthly

cold_email_daily_cap

cold_email_mode

content_cadence

email_from_address

email_from_name

email_list_target_monthly

email_reply_to

ga4_measurement_id

ga4_property_id

geo_service_url

indexnow_key

lead_magnet_priority

outreach_queries

pain_points

physical_address

posting_window_utc

sitemap_base_url

treasury_share_pct

video_budget_monthly

Partners (0)

Stays NULL until approved. Never fabricate tracking IDs.

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Placements (0)

Rules that decide which content gets which affiliate link

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