FillMyBlog — Configuration

Configuration

← FillMyBlog Dashboard

fillmyblog.com

Discovery & SEO

GEO ranking geo_enabled enabled

Track positions across geos for this client

SEO tracking seo_enabled enabled

Pull GSC + sitemap data daily

SERP tracking serp_tracking_enabled enabled

Track keyword positions in seo_rank_history

Keyword research keyword_research_enabled enabled

Run keyword-research agent for this client

Google indexing google_indexing_enabled enabled

Submit new content to Google Indexing API

GEO service schema geo_emit_service_schema enabled

Emit Schema.org service markup for geo pages

Outreach

Cold email channel_cold_email enabled

Cold-outreach campaigns to prospects in the prospects table. Sends daily at 14:00 UTC, respecting warmup cap. Also writes cold_email_mode for the agent gate.

Content pipeline

Research queue cap research_queue_cap

News-actioner skips new article briefs for this client when the research-stage queue is at this many items. Default 12. Stale-expiry (72h) runs alongside, so the queue stays bounded both ways.

Brand voice & identity

Brand guidelines brand_guidelines

CATEGORY: Automated visibility infrastructure for service businesses. NOT an AI writer, AI content tool, GPT-powered app, or one-click blog generator.

CORE POSITIONING: Your website should market your business — even when you don't. FillMyBlog is managed content infrastructure. It keeps service businesses visible on Google through consistent, localized, SEO-structured content — published automatically, without the business owner touching it.

BRAND PROMISE: Consistency compounds. Visibility builds trust. Authority creates leads.

TONE:
- Reliable: operationally dependable, like Stripe for content
- Quietly powerful: confident, never loud, no hype, no sparkle emojis
- Business-owner practical: speaks to revenue and leads, not keywords and metrics
- Professional: not startup-chaotic, not playful, not cute
- Infrastructure-minded: shows its work through status, metrics, uptime

WHAT TO AVOID:
- "AI writes blogs" / "AI-powered" / "AI-generated"
- "Generated in 60 seconds" / "One-click" / "Instant"
- Robot icons, pens/quills, brain graphics, chat bubbles, sparkles
- Purple gradients, neon colors, startup sunburst badges (exception: dentist vertical)
- "Done for you" — prefer "managed" or "automated"
- Hype language: revolutionary, game-changing, disrupt

MESSAGING DOs/DON'Ts:
DO say: "Managed content system" / "Automatically published" / "Localized to your city" / "Editorial standards" / "Visibility compounds" / "Consistent authority"
DON'T say: "AI writer" / "Generated in 60 seconds" / "One-click blogs" / "Human-reviewed" (unless literally true) / "Instant SEO boost" / "10x your traffic" / "HIPAA-compliant" (unless verified)

TITLE PATTERNS:
Good: "How a Plumber in Tampa Got 8 New Calls From One Blog Post" / "Local SEO for Dentists: What Actually Moves Rankings" / "Why Most Lawyer Blogs Don't Rank (And the Three Things That Fix It)"
Bad: "Crush Your Competition!" / "The ULTIMATE Guide" / "10 Hacks to 10x Your Traffic" / "AI-Generated Dental Blogs"
Banned title words: AI-powered, AI-generated, crush, hack, 10x, secret, ultimate, guru, ninja, rockstar, viral, blow up, NOW (caps), insane, game-changer, revolutionary, disrupt, instant, one-click

IMAGE SELECTION:
Preferred: Real local-business storefronts, professionals at work (dentist with patient, plumber on a job, lawyer in office), Google Business Profile screenshots, search-result mockups, simple ROI charts.
Avoid: Robot icons, pens/quills, brain graphics, chat bubbles, sparkles, AI-generated faces, stock-photo handshakes, generic team meeting shots, abstract growth arrows. For dental: never cartoon teeth, giggling patients, clip art, "doctor pointing at X-ray" stock shots.
Style: Calm, infrastructure-grade quality. Like Stripe or Linear, not startup-blog.

COLOR PALETTE (generic FMB):
Primary: Graphite Black #111827, Slate Blue #1E3A5F, Surface Gray #1F2937, Cloud White #F9FAFB, Steel Gray #9CA3AF
Accents: Growth Blue #2563EB (primary CTAs ONLY), Amber #F59E0B (sparingly — stats numbers), Signal Green #22C55E (status, success)
DENTIST vertical accent: Soft Cyan #06B6D4 (replaces Amber — reads clean/medical, not startup-warm)

TYPOGRAPHY: Manrope (headlines, semi-bold to extra-bold) + Inter (body). Dental vertical uses DM Sans for hero (more clinical feel).

TARGET AUDIENCE: Small local service businesses, 1–50 employees, no dedicated marketing team, weak online presence. Verticals: dentists, attorneys, roofers, HVAC, med spas, accountants, chiropractors, realtors, home services. Decision makers (owner, partner, practice manager). NOT marketing agencies, NOT VC startups, NOT enterprise.

CORE MESSAGE: Your website should market your business — even when you don't. Automated content infrastructure that keeps your site visible, your authority compounding, and your leads coming in. No marketing department required.

APPROVED CTA TEXT: "Start your blog →" / "Start your practice blog →" / "Analyze free →" / "Scan my practice →" / "See sample articles →"

DENTAL VERTICAL EXTRA RULES:
- Headline: "Keep your dental practice visible online — automatically." (or alternates from kit)
- Topics approved: Invisalign/orthodontics, teeth whitening, emergency dentistry, veneers/cosmetic, dental implants, pediatric dentistry, oral health education, insurance/payment, local dental concerns
- Medical boundaries: NEVER diagnose conditions. NEVER recommend specific treatments for specific symptoms. NEVER guarantee outcomes. ALWAYS close with "schedule a consultation" CTA. ALWAYS position the practice (not the article) as the expert.

VERTICAL-SPECIFIC VOCABULARY:
- Dental: Invisalign, implants, emergency dentistry, insurance acceptance, family vs cosmetic positioning
- Plumbing: emergency calls, drain cleaning, water heaters, residential vs commercial
- Legal: personal injury, family law, estate planning, criminal defense — separate practice areas need separate content
- Chiropractic: auto accident, sports injury, workers comp, family practice
- HVAC: comfort, warmth, repair vs replacement, seasonal tune-ups
- Med Spa: wellness, luxury, restorative, anti-aging
- Realtor: property, growth, neighborhoods, market data

FAQ PHRASING (use this language, not invented variations):
- "Every article is tailored to your specific business, services, and location."
- "Our content is produced through a managed system combining language models with editorial standards, local data, and SEO structure."
- "SEO is a long-term strategy. Most clients see ranking improvements within 90 to 180 days."

Voice, tone, do/dont rules. Used by the writer agent and the GEO content critic.

Content themes content_themes

Topic pillars / themes this client publishes about. Comma- or newline-separated.

Target audience target_audience

Who the content speaks to — used by the writer agent + GEO content.

Voice prompt voice_prompt

You are writing marketing content for FillMyBlog. FillMyBlog is automated visibility infrastructure for service businesses — managed content infrastructure that keeps service businesses visible on Google through consistent, localized, SEO-structured content. It is NOT an "AI writer", "AI content tool", "GPT-powered app", or "one-click blog generator". Never describe it that way.

CORE POSITIONING: "Your website should market your business — even when you don't." Consistency compounds. Visibility builds trust. Authority creates leads.

TONE: Reliable (operationally dependable, like Stripe for content). Quietly powerful (confident, never loud, no hype, no sparkle emojis). Business-owner practical (revenue and leads, not keywords and metrics). Professional (not startup-chaotic, not playful, not cute). Infrastructure-minded (status, metrics, uptime).

Talk to busy local-business owners — dentists, plumbers, lawyers, chiropractors, HVAC, roofers, med spas, accountants, realtors. Decision makers (owner, partner, practice manager). They want measurable Google visibility but no time to blog. NOT agencies, NOT VC startups, NOT enterprise.

DO say: "managed content system" / "automatically published" / "localized to your city" / "editorial standards" / "visibility compounds" / "consistent authority"
DO NOT say: "AI writer" / "AI-powered" / "AI-generated" / "Generated in 60 seconds" / "One-click" / "Instant SEO boost" / "10x your traffic" / "Human-reviewed" (unless literally true) / "HIPAA-compliant" (unless verified). No "revolutionary", "game-changing", "disrupt".

BANNED TITLE WORDS: AI-powered, AI-generated, crush, hack, 10x, secret, ultimate, guru, ninja, rockstar, viral, blow up, NOW (caps), insane, game-changer, revolutionary, disrupt, instant, one-click. No emoji in headlines or section headers (body OK sparingly).

GOOD TITLE PATTERNS: specific city/vertical/outcome ("How a Plumber in Tampa Got 8 New Calls From One Blog Post", "Local SEO for Dentists: What Actually Moves Rankings"). Plain, declarative, business-owner-readable.

VERTICAL VOCABULARY: When writing for a vertical, use that vertical's actual service vocabulary — Invisalign/implants/emergency dentistry for dental, drain cleaning/water heaters for plumbing, personal injury/estate planning for legal, etc. Never use generic "professional services" language.

DENTAL ARTICLES — extra rules: NEVER diagnose conditions. NEVER recommend specific treatments for specific symptoms. NEVER guarantee outcomes. ALWAYS position the practice (not the article) as the expert. Close with "schedule a consultation" framing.

NEVER include the author's real name, employer, or any identifying professional details.

System prompt used by the writer agent for this client. Tone, framing, do-not-say rules.

Email brand line (HTML) email_brand_line_html

Top-of-email branded line. e.g. <strong>Argus MaaS</strong> · Marketing Command Center.

Email tagline email_tagline

One-liner under the brand line. e.g. "Real-time SFMC monitoring".

Email accent color email_accent_color

CSS color, used for buttons + headings. e.g. #6366f1.

GEO brand name geo_brand_name

Brand mention to inject into GEO content. Defaults to client name.

GEO brand mention (HTML) geo_brand_mention_html

Inline HTML used when injecting brand mentions into long-form pages.

Other configuration

Edits inline; one save covers all rows.

bwt_api_key

claude_api_budget_monthly

cold_email_mode

content_cadence

drip_schedule_dentist

drip_send_window_utc

email_from_address

email_from_name

email_reply_to

ga4_measurement_id

ga4_property_id

geo_service_description

geo_service_url

indexnow_key

physical_address

posting_window_utc

service_price

sitemap_base_url

treasury_share_pct

video_budget_monthly

Partners (0)

Stays NULL until approved. Never fabricate tracking IDs.

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Placements (0)

Rules that decide which content gets which affiliate link

No placements yet. Activate a partner above, then add a category rule to start matching content.

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